PANCRACIO chocolates

Pancracio Chocolates is an artisan chocolate brand. The firm originated in Cadiz, Spain, and was founded in 2003 by Pedro Alvarez, economic and graphic designer. In 2017 it was bought by a luxury sector Valencian firm. The chocolates and sweets are made in Spain and are sold in renowned department stores and gourmet shops around the world.

They called me to run point in Madrid to their National Campaign in 2021. 

The campaign consist in billboards and a endearing contest: they hide 5 golden tickets in 5 of their products (as a really cool homage to Roald Dahl's Willy Wonka ) and the price was a tripe to NY for 2.